Yeah it's an interesting trend, especially in the last years where more and more people are getting into fitness and where a fit, strong woman for example is considered something to admire, I don't think this was the case 10 or 20 years ago.
I remember it started with "This is my baby" meme in tiktok and now everyone is doing this lift and carry challenge in youtube.
But I still thing that the L&C fetish is not commonly known nor it is normalised, the typical exposure you will see in media and movies is still that if you have any kind of fetish you're a creep which is sad.
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