Here is my rough history of it, surely I forgot a few popular sites from the times.
1994-2000, the early days
Lift and Carry just getting its feet wet on the internet. Few had broadband back in the 90s unless you had access to a T1 server, so even pictures took awhile to load. Any clips you got were tiny and grainy MPEGS, under 2MB. Any commercial sites sold by way of VHS through mail. Instant downloads were impossible.
Notable Commercial and Fan Sites from this time:
LiftNet: VHS lift specialty site made purely for lift and carry crowd, lots of good quality pics every month taken from a DSLR camera, scanned, and posted. Jeff gets alot of credit for making the site, but Robin (aka suzy), was the star, primarily a wrestler but made a big connection with the l&c crowd with the fun and energy she brought.
Special Interests (VHS wrestling and lifts, great site featuring alot of California babes)
Builtmore: VHS strength tests, solo shoots specializing in tall or muscular women, wrestling, and lifts.
Davemeisters Fitness Babes: VHS modeling and lifts, specializing in "the girl next door" lifter types
Pete Bliss VHS strength tests, wrestling, and lifts
Diana the Valkyrie A smorgasbord of stuff here from photos, message boards, stories, newsgroups, a pioneer site. Interesting it really hasn't changed at all since 1995, so if you want to see how a plain HTML only site looked back then, fire it up
Hajo fansite, lapsitting and lift and carry, ahead of its time on videos, lots of good and rare ones
Yahoo Groups before forums and filehosts were readily available, these groups were an easy way to upload photos and videos
Sandy's Lift and Carry similar to Hajo's, more picture oriented
2000-2008
Broadband through affordable DSL and cable was starting to emerge allowing for more robust sized movies that was roughly par with VHS quality.
Affordable video capture cards allowed for more recording of lift scenes from VHS easily uploading them. Store wise, instant downloads were making their appearance. Digital Cameras started becoming popular around 2000 and was quite a lucrative business for camera makers at this time, allowing for quick uploads to the internet.
Notable Commercial and Fan Sites from this time (in addition to ^ past ones):
MFX Ponygirl monthly site: if you liked adult content with f/f lifts, you couldn't do better than this monthly subscriber site. The value was insane about six 30 minute movies every month for $20 and they took requests via a message board. The videos were a little grainy, and the Brazil girls didn't speak English, but in 2005 this was an awesome site. In 2006 or 2007 they closed shop due to legal problems in the US. They have reemerged, but not quite as good as it was in its heyday.
Crazy Carries: This was a spinoff site of a string of chloroform type sites ("Sleepyrealm") and was met with incredible popularity with the f/f crowd. Like MFX, they also took requests, and it was great seeing something you recommended in a photo shoot a few weeks down the road. Some unique costumes were used in the photo sets (nurses, cowgirls, cheerleaders), and lots of new, experimental lifts. The site is no longer around, but we have a thread in VIP with some samples of it. It was a monthly subscriber pay model, common for this time.
AsianLifterettes: A site featuring short clips. This site might have got started through DTV and then took of on its own. I never joined this one, as the lifts were pretty robotic with no talking. If tiny girls lifting was your thing you probably would have liked this site.
LiftLovers: A short lived, but good monthly subscriber site from Davemeister.
LiftnandCarrying: Definitely the most venerable lift and carry site of all time. Starting back around 2003 and still around, although not sure they regularly update. Subscriber based, it features about 5 clips per update and generally covers all the essentials like OTS, cradle, and piggybacks. While never great due to "robotic lifting", the girls are good looking, some even model quality, and its cheap, so can see why it lasted. Besides the robotic lifting, it offered no form of customer feedback or requests.
Lusa/Liftingfems: A great fan favorite. Liftingfems was born as Lusa diverged their main wrestling site into more niche categories like lifting, judo, feet, etc. Liftingfems had a lot of girl next door types and the girls were loyal and stuck around with Lusa for a long time, becoming experts at the trade. Costumes were used and most videos had a short script or back story to help with the awkwardness of lift and carry videos. Unfortunately they have called it quits around 2010 or so.
Webshots: Cashing in on the digital camera craze of the early 2000s was Webshots. While not a lift and carry site, a ton of good pictures were found here from parties, sports, nights out. Most found their way to Lifted and Perun's forums and the Yahoo Groups. A combination of trying to go to a pay model and social media sites evolving made webshots obsolete.
Lifted and Perun's Forums: Why we're all here. In the mid 2000s these forums brought lift and carry fans together from alot of sources (DTV, Yahoo, Ultimate Shoulder Rides, etc). A VIP system that we still implement today helped keep members on the site active. Both these forums were free hosted, which meant they got repeatedly shut down, and everything lost in an instant. As you know we now have a reliable host and have been going strong since 2009.